"Kitiya King is a visionary and generous founder. Her knowledge of the industry and branding is clear, concise and offers direct points of view to the brand and consumers alike.
A self-funded beauty founder who’s non-toxic collection of nail lacquer was a stand out before its time, Kitiya’s insights and brand values make her industry leader in a very saturated beauty space. I have long respected and admired Kitiya’s brand philosophy and genuine desire to elevate and empower women building and scaling in the beauty space.”
— Lauren Napier, Founder
"For years, Kitiya and I have been friends in the beauty industry and I've been a customer and admirer of Mischo Beauty. Their unique branding, impressive retail distribution and notable press placements always stood out to me.
When I was preparing to bring my skincare brand, Hyper Skin, to market, Kitiya was someone that I was fortunate enough to have lengthy conversations with. She directed me to my brilliant digital marketing consultant, guided me through the process of setting up retail distribution- we are currently sold at Revolve, Urban Outfitters and Heyday- and has also been a great sounding board for other considerations such as joining a business accelerator. Her insights as a self-funded indie beauty founder have been invaluable to me!”
— Desiree, Founder of Hyper Skin
"I met Kitiya a few years ago after I blindly reached out to her after learning that she and her polish brand, Mischo Beauty, were DC based.
We met for coffee and business chat soon after. Since, Kitiya has been a wealth of startup knowledge (despite the industry). I’ve been able to trust her guidance on topics from funding to branding.
Additionally, she’s an inspiration as a black woman in business! Highly recommend Kitiya as a consultant for small businesses.”
— Teneice B.
"Kitiya is an amazing young woman. I met Kitiya 15 years ago when we both enrolled at the same cosmetology school. I remember going around the room and introducing ourselves. What stuck out to me about Kitiya was that she wanted to start her own business in the beauty industry.
We quickly became friends and set out to become stylists. As we approached completion of school, we were both hired to work at Red Door Spa. Kitiya’s work ethic and passion for life were inspiring. I could tell she was driven and was going to make the most out of every opportunity.
When we graduated cosmetology school, we were both hired by Vidal Sassoon and entered their new stylist training program. I loved working along side Kitiya. She was always about her business, but approached everything with a positive, helpful attitude. Eventually, Kitiya moved on to pursue her business endeavors.
In 2019, I decided to start my own wellness business. I had a great idea but so many questions. I wasn’t sure how to start and finding the confidence to go after something so new was challenging. I remembered how encouraging Kitiya was and how successful she has been with her own business. I reached out to her and am so glad that I did. Kitiya provided me the advice and resources to get started and begin making a name for myself. She taught me about working with local vendors and wholesale customers especially when it comes to contracts. She helped me find and apply for business grants as well as find companies that provide opportunities for new entrepreneurs. I am so thankful for her advice, resources and encouragement. It made a huge difference for me and my business is better for it. I wish every blossoming entrepreneur had a friend like Kitiya to lean on for guidance.”
— Alvina S.
"Kitiya has been an invaluable resource for me in my entrepreneurial journey over the past year and a half.
Her advice has been 100% golden, covering topics ranging from deciding on a business entity; setting up an online presence; delegating responsibilities to outside vendors; choosing a marketing partner to help content sing; to finding holistic balance as a human who values peace and sanity. Consulting with her has made a chaotic process feel super manageable. Working with Kitiya has been one of the most fruitful investments I have made in service of creating an unflappable foundation for my business.”
— Zenobia C.
"What can't Kitiya do?
As I anxiously dabbled my toe in entrepreneurship, there was so much to know. She understood my vision for the brand and was instrumental in helping me achieve the concept I was aiming for. Agile, excellent communicator, and an overall dynamic presence. Our collaboration was flawless and my brand was strengthened because of her in-depth knowledge and support along the way.”
— April B.
"Kitiya King has been an amazing mentor in the beginning stages of my vision to build a virtual space (podcast and an online platform)...
for Indigenous, Brown, and Black families who are seeking relevant and lucid facts about child development and legislation for supporting children ages 0-3. She is truly a mogul in the beauty industry, but her true gift as a mogul is her ability to convey the foundations for how to start a brand to anyone no matter their industry. She made me feel more comfortable with the idea that the content in my podcast can be informative, attractive and will make a difference in the child & maternal health space. Her advice in a nutshell (over a series of meet-ups and accountability text messages): Research who is out there already doing what you want to do, connect with them and build out with a business plan.”
— c. jordan