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Meet Kitiya

Kitiya King

Founder & Business Consultant

 

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Kitiya King, founder of Mischo Beauty, has been
taking the beauty industry by storm since 2013.
 

She started with a dream of cleaning up a highly-toxic industry and, in just a few short years, launched a self-funded, clean nail polish brand that’s sold in major department stores across the country.

But getting there took passion, perseverance and a lot of hard work.

After obtaining her degree in Chemistry, Kitiya spent years in the consulting, advertising and entertainment industries, garnering business skills that would prove vital to her success. She nurtured her love of all-things-beauty by obtaining licenses in Cosmetology, Esthetics, and Makeup Artistry; as well as studying professionally under Vidal Sassoon, Aveda, and Elizabeth Arden's Red Door Spa.

Kitiya’s interdisciplinary experience allowed her to single-handedly turn Mischo Beauty into a clean luxury sensation. The beloved brand has received accolades from Vogue, Elle, Cosmopolitan, Harper's Bazaar and Essence, while Kitiya herself has received numerous entrepreneurial awards. Amongst the many awards received, Mischo Beauty was recently named Oprah's Favorite Things 2021 and "The 20 Best Nail Polish Brands of All Time" by Harper's Bazaar, as well as awarded Cosmopolitan Magazine’s 2023 Holy Grail Beauty Award, Essence Magazine’s 2023 Best In Black Beauty Award and Allure Magazine's Best of Beauty 2021 Award - to name a few!

And now?

Kitiya is turning her focus to helping fellow beauty-preneurs realize and achieve their dreams. She coaches clients from ideation to launch, sharing the insights she’s gained after more than a decade in the industry—so you, too, can take beauty by storm. Be sure to listen and subscribe to her new podcast, Serving Beauty, where she spotlights trailblazing Black female founders in beauty.

“Working with Kitiya has been one of the most fruitful investments I have made in service of creating an unflappable foundation for my business.”

zenobia c.

AWARDS and
RECOGNITION

COSMOPOLITAN MAGAZINE'S 2023 HOLY GRAIL BEAUTY AWARD winner - BEST hand Créme

ESSENCE MAGAZINE’s 2023 best in black beauty award winner - BEST hand Créme

OPRAH'S FAVORITE THINGS 2021

ALLURE MAGAZINE'S BEST OF BEAUTY 2021 AWARD winner - "#NYFW" AND "RUN THE WORLD"

FEATURED WHO WHAT WEAR'S "29 FEMALE-FOUNDED BEAUTY BRANDS TO KNOW IN 2021"

COSMOPOLITAN MAGAZINE'S 2021 HOLY GRAIL BEAUTY AWARD winner - BEST CLEAN NAIL POLISH

HARPER'S BAZAAR MAGAZINE'S "THE 20 BEST NAIL POLISH BRANDS OF ALL TIME" 2021

ALLURE MAGAZINE'S BEST OF BEAUTY 2020 AWARD winner - "WORTHY"

COSMETIC EXECUTIVE WOMEN - BLACK FEMALE FOUNDER INDIE 26 HONOREE 2020

INTO THE GLOSS TOP 25: THE NEXT GENERATION AWARD WINNER 2020

BEAUTY INNOVATORS' CIRCLE - ESSENCE MAGAZINE 2016

WASHINGTON, DC WOMEN’S BUSINESS CENTER’S 2016 “MAKING IT” AWARD RECIPIENT

FASHION GROUP INTERNATIONAL OF GREATER WASHINGTON DC’S 2016 RISING STAR AWARD RECIPIENT

FEATURED IN THE 2016 TORY BURCH FOUNDATION’S SEED BOX

AOL 2015 FALL BEAUTY AWARDS “FAVORITE FALL NAIL COLOR” AWARD RECIPIENT

 

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